Celebrities who started their own successful beauty brands
Celebrities have forever been associated with beauty, and for decades they have lent their faces to campaigns as brand ambassadors. But nowadays, many stars have taken the matter into their own hands by creating their own makeup, skin care, or even hair care brands.
Click through the following gallery to see which celebs have started their own successful beauty brands. Are you a customer?
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Rihanna
Rihanna changed the game when she launched Fenty Beauty in 2017, providing 40 foundation shades and countless other exciting beauty products. She later launched Fenty Skin, a line of skin care products.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Jessica Alba
Actress Jessica Alba launched her makeup brand, Honest Beauty, in 2015. The brand belongs to her Honest empire, which has the philosophy of putting people’s health and wellness first, while thinking of the planet.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Kim Kardashian
Known for being a whole brand, Kim Kardashian launched the KKW Beauty makeup line in 2017, followed shortly thereafter by KKW Fragrance.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Kylie Jenner
Kylie Jenner entered the makeup game several years before her big sister and established herself as one of the biggest names in the beauty industry. What started out as a lip kit line became a full-on makeup empire.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Selena Gomez
Launched in 2020, Selena Gomez’s Rare Beauty has all the makeup you need, from foundation to liquid lipsticks, liquid liner, blushes, and even makeup tools.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Iman
The supermodel debuted her inclusive makeup line back in 1994. Named after herself, the brand became a force in the industry, with its diverse products that cater to people of color.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Lady Gaga
Lady Gaga launched the highly anticipated Haus Laboratories in 2019. From a wide variety of lipsticks to long-lasting shadows, Mother Monster wanted to create a brand for everyone to experiment with makeup and be their true selves.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Jennifer Aniston
Known for her ’90s hairstyle “The Rachel,” Jennifer Aniston came out with her own hair care brand, LolaVie. Rumor has it that Aniston will expand LolaVie into skin care and body care, based on the trademark fillings.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Pharrell Williams
Known for his ageless appearance, Pharrell Williams showed us that it wasn’t just his good genes but also his interest in skin care, this when he launched Humanrace in 2020.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Gwyneth Paltrow
After building her lifestyle and wellness empire Goop, Gwyneth Paltrow expanded into the beauty world. From face serums to body tools, the brand is filled with luxury products.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Ariana Grande
Ariana Grande’s r.e.m. beauty has everything to create a complete makeup look. From vibrant liquid eyeshadows to flattering lip stains, there’s something for every makeup lover.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Gabrielle Union
Actress Gabrielle Union entered the beauty industry with her brand Flawless. The hair care brand features products for textured hair, protective styles, and wigs.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Jennifer Lopez
After putting her name on fragrances for nearly 20 years, Jennifer Lopez finally launched JLo Beauty. From a luminous complexion booster to a hydrating serum, the superstar has all the essentials covered.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Harry Styles
Known for his fashion style, Harry Styles has now ventured out to beauty with his brand Pleasing. It offers fun nail polish shades, an illuminating serum, and a roller to refresh your eyes and lips.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Millie Bobby Brown
The ‘Stranger Things’ star launched her beauty brand, Florence by Mills, in 2019. Her line features a tinted lip oil, an eyeshadow palette, a peel-off mask, eye patches, and more.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Victoria Beckham
Nearly a decade after launching her fashion brand, the former Spice Girl debuted Victoria Beckham Beauty. From shimmery eyeshadows to luxurious serums, her line is pure glamour.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Alicia Keys
In 2020, the singer launched her beauty brand Keys Soulcare with the important vision of self-care and its ritual. The core products are for skin care, but she also offers a relaxing scented candle.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Miranda Kerr
The model’s Kora Organics focuses on organic and nutrient-rich skin care products. Some products are even made with crystals!
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Drew Barrymore
Drew Barrymore launched her Flower Beauty brand back in 2013. The brand offers affordable and quality makeup, such as highly-pigmented blushes and nourishing lipsticks.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Kristen Bell
Actress Kristen Bell launched her brand Happy Dance in 2020, which offers premium CBD-centric beauty items. From body products to facial skin care, you will find all your beauty essential needs covered.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Tracee Ellis Ross
Aside from acting, her fashion sense, and her last name, Tracee Ellis Ross is also known for her incredible curls. So it was easy to see why she launched her hair care brand, Pattern, for curly and textured hair.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Halsey
In 2021, Halsey debuted her own beauty brand, About-Face. The singer is all about wearing makeup with no rules, which reflects in the brand’s fun colorful eye shadows, dazzling highlighters, and much more.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Madonna
Madonna’s skin care brand, MDNA Skin, is pure luxury in a bottle. The line includes products in the US$150, $200, and $600 range, from a clay mask to serums.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Priyanka Chopra
Priyanka Chopra launched her very own hair care line, called Anomaly, in 2021. The brand is cruelty-free and vegan, and includes products that cater to dry, frizzy, and oily hair types.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Taraji P. Henson
In 2020, actress Taraji P. Henson launched her hair care line, TPH by Taraji. The brand is inexpensive, and you can find the Hollywood star on Instagram doing fun hair tutorials.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Jada Pinkett Smith
Jada Pinkett Smith’s beauty and personal care brand, Hey Humans, is all about sustainability and plastic-free packaging. On top of that, the brand is also affordable, with nothing costing more than US$6.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Rosie Huntington-Whiteley
Rosie Huntington-Whiteley launched Rose Inc. with the vision to blend efficacy and ethics into beauty products. The ingredients are vegan and cruelty-free, while the packaging is sustainable and refillable.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Issa Rae
Actress Issa Rae is the co-owner and face of Sienna Naturals, a hair care brand that focuses on healthy ingredients for styling and a healthy scalp.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Hayley Williams
The Paramore front woman launched her hair dye company, Good Dye Young, in 2016. The brand won over people who love to experiment and have fun with hair colors, just like Hayley Williams herself.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
Microsoft and partners may be compensated if you purchase something through recommended links in this article.
